IKON’s new brand identity was launched at the end of 2019 and is currently being rolled out across the business.
‘We’re delighted at the way that the new brand has been received by those that have seen it so far,’ says Louise Ballard. ‘It has transformed our logo and visual identity into a style that makes us fit for the 21st century.’
The new brand identity was created and is being implemented by Ipswich-based WHAT Associates, a family-owned creative agency currently working for clients as diverse as Coes, University of Suffolk, The Winerack and St Joseph’s College.
Currently, the agency is in the process of preparing a complete website re-launch for IKON featuring the new brand identity.
“When we first met Louise and Jason at IKON training it was to discuss the prospect of working together on their new website.
However, after getting to know more about them and the nature of their training programmes we felt their brand identity was out-of-sync with their great offering and it needed to be updated to reflect their true business objectives and ambitions. This required a much more positive and optimistic approach.
Their new branding, website and design collateral now accurately replicates the attitude, feeling and character of IKON. This has been achieved with commissioned photography of their training sessions, copywriting and applying design consistency across all aspects of their visual communication. We are delighted with the results and have really enjoyed the journey we have been on with the entire IKON training team. “