IKON’s new brand identity was launched at the end of 2019 and is currently being rolled out across the business.
‘We’re delighted at the way that the new brand has been received by those that have seen it so far,’ says Louise Ballard. ‘It has transformed our logo and visual identity into a style that makes us fit for the 21st century.’
The new brand identity was created and is being implemented by Ipswich-based WHAT Associates, a family-owned creative agency currently working for clients as diverse as Coes, University of Suffolk, The Winerack and St Joseph’s College.
Currently, the agency is in the process of preparing a complete website re-launch for IKON featuring the new brand identity.
“When we first met Louise and Jason at IKON training it was to discuss the prospect of working together on their new website.
However, after getting to know more about them and the nature of their training programmes we felt their brand identity was out-of-sync with their great offering and it needed to be updated to reflect their true business objectives and ambitions. This required a much more positive and optimistic approach.
Their new branding, website and design collateral now accurately replicates the attitude, feeling and character of IKON. This has been achieved with commissioned photography of their training sessions, copywriting and applying design consistency across all aspects of their visual communication. We are delighted with the results and have really enjoyed the journey we have been on with the entire IKON training team. “
The new Retained Resource service from IKON provides organisations with specialist trainers in-house for as long as they’re needed.
‘It’s like having an in-house training team without having to recruit, train or manage it,’ says Louise Ballard.
The idea is that Retained Resource makes it simpler for people to manage training needs, budgets and financial forecasting.
‘After 15 years in business, we decided that it was time to look at how we worked with our clients, not just the training we offered them. We’ve reviewed our service offering and launched some new ways of engaging with IKON. Retained Resource came directly out of that.’ Louise Ballard explains,
‘Most of our clients work with us on a continuing basis. This is great for us, of course, but we wanted to come up with a service that simplified things for them.’
Retained Resource can be beneficial when an organisation is preparing for an inspection or report because it enables them to demonstrate that the necessary training skills are in place and that top-ups and renewals are prepared for.
‘We believe that Retained Resource will turn out to be an easier and more cost-effective way of buying training and managing budgets for many of our clients,’ says Louise Ballard
When you’re preparing to train your people, you want to be sure that the course content is appropriate to your audience.
If for example, you work in the health sector; health sector case studies and health sector stats will be the most impactful way of illustrating the points you’re making.
Same goes if you’re training people in education; you need real examples from real schools to bring the points you’re making to life.
IKON’s bespoke training packages combine two or more course modules in a way that is most appropriate to your sector. IKON’s team helps you choose the right modules and then identify the case studies and statistics that will provide the most powerful way to get your message across.
IKON’s bespoke packages can be further refined, down to a specific role or working environment of the delegates taking the training.
‘Bespoke definitely works best when it comes to delivering a training message,’ says IKON’s Jason Keeley. ‘If, for example, you want to get a message across to a team of midwives, then incorporate midwife-specific content. If you’re working with train guards, demonstrate that you understand the real situations in which they work.’
IKON has chosen 2020 to launch a new suite of service offerings to clients. Bespoke packages are already proving popular with clients.
‘Bespoke is the sort of thing that we’ve always tried to do on an informal basis,’ explains Jason Keeley. ‘Now we’ve worked on the structure and developed proven ways of adapting content so that it best fits our clients’ needs.’